Possible lecture topics

Business start-up

• Becoming self-employed
• Motives and risks of being self-employed
• From the first idea to a business model: the required steps to starting and creating a business
• The convincing business concept: Be unique!
• Market- and requiremt analysis
• Financing and sponsoring of business start-ups
• Business take-overs and hand-overs
• Marketing for start-ups
• Corporate Identity for start-ups

Internal Communication

• Solving conflicts constructively
• Conflict as a catalyst of change
• The motivated and informed worker - the key to future success

External Communication

• Firm branding
• Success through targeted marketing
• Being your design: From a corporate-identity idea into practice
• New momentum for your business: business-culture and corporate-identity as success factors
• Corporate-identity: Might or hokus-pokus? What business can do with it
• Colours, shapes, slogans - their meaning and how your business can profit from them
• "Superficial?!" Visual advertising with slogans, colours and shapes - what effect they have and what to consider

New Media / New Technology

• Finding and keeping customers with the W(orld) W(ide) (W)eb
• Websites with consumer benefit