Possible lecture topics
Business start-up
- Becoming self-employed
- Motives and risks of being self-employed
- From the first idea to a business model: the required steps to starting
and creating a business
- The convincing business concept: Be unique!
- Market- and requiremt analysis
- Financing and sponsoring of business start-ups
- Business take-overs and hand-overs
- Marketing for start-ups
- Corporate Identity for start-ups
Internal Communication
- Solving conflicts constructively
- Conflict as a catalyst of change
- The motivated and informed worker - the key to future success
External Communication
- Firm branding
- Success through targeted marketing
- Being your design: From a corporate-identity idea into practice
- New momentum for your business: business-culture and corporate-identity
as success factors
- Corporate-identity: Might or hokus-pokus? What business can do with
it
- Colours, shapes, slogans - their meaning and how your business can
profit from them
- "Superficial?!" Visual advertising with slogans, colours
and shapes - what effect they have and what to consider
New Media / New Technology
- Finding and keeping customers with the W(orld) W(ide) (W)eb
- Websites with consumer benefit
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